Professional Summary

I have spent the last nine years as an owner of a Hospitality Education Company, creating language and service training textbooks, producing video and interactive content, and delivering training programs to university students in China.

I have a proven track record of success in managing large-scale education and training projects, designing and developing custom blended learning solutions, and building effective teams. I am a creative problem-solver who is adaptable, dedicated, and always eager to learn.


Instructional Designer, Workshop Facilitator, and Classroom Teacher


Website, Graphic, and Textbook Designer


Success at leading teams, guiding staff, and managing projects.

  • Designed, developed and delivered a wide range of training programs for hospitality and tourism students across China.
  • Created language and service training textbooks, video and interactive content, and instructor and learner materials.
  • Built and maintained strong relationships with clients and partners, including vocational colleges, universities, and hotels.
  • Implemented new learning management systems and e-learning platforms to improve efficiency and accessibility of training programs.
  • Conducted training needs assessments and evaluation surveys to measure the effectiveness of training programs.
A spectacular Hospitality English language program that has never been designed before.
English language and Hospitality business has never been really integrated in a way to prepare talents with the essential competences required in this fast growing global industry.
The Hospitality English program not only teaches how to speak English but ensures speaking the right English using the right business terminology while learning the musts of the hospitality world.
George Ubbelohde
Learning a language is hard enough. In the service industry that welcomes visitors from all directions, understanding of different cultures and traditions is particularly critical.
When I opened this book, I was surprised to see the first chapter of “Cultural Differences” and found that editors used this spirit of not only learning languages, but also understanding and understanding industry culture throughout the entire textbook.
Vice President of Global Talent Management at Shangri-La Hotel Group

More About James…

Educator and Speaker

  • Created custom workshops to train teachers in modern blended learning / flipped classroom techniques
  • Created and instructed digital courses for university / adult learners
  • Taught English classes to various ages and levels (Pre-K to University).  Taught Business English to Academic professionals
  • Guest speaker at several conferences, expos, forums, and conventions


Wrote and designed published textbooks and training manuals including artwork and exercises (InDesign, Illustrator)

  • Hospitality English (2 editions)
  • Restaurant Service
  • The Collaborative Classroom: 21st Century teaching techniques
  • SPEAK OUT! Contextual Oral English

Director & Animator

  • Wrote and created 200+ hospitality language and service learning videos using animation and live recording
  • Managed team and delivered content in two languages

Graphic & Website Designer

  • Designed and created 20+ custom WordPress websites
  • Custom Coding (HTML, CSS, PHP, JS)
  • Custom functionality plugin designer and team lead
  • Managed global tech team
  • Graphic and logo design (Illustrator)

Marketing and Salesmanship

  • Created digital and print marketing for schools, websites, conventions, and more
  • Experienced in sales and negotiation. Oversaw sales team for B2B sales
  • Contract creation and financial document experience
  • Marketing and sold Real Property

Guest Service Expert

  • Over 20 years experience in Hospitality, including restaurants, golf courses, educational institutes and industry training centres
  • Ability to read guests and deliver personalized service
  • Strong knowledge of food and wine pairing

Lets Connect!

I’d love to hear your feedback or answer any questions you may have.