Creativity Innovation

  • Inversion thinking can help us find solutions to our problems

    Our brains are really good at coming up with problems and not so good at coming up with solutions. We detect problems more readily than generate solutions due to an evolutionary survival mechanism called the negativity bias. For our ancestors, missing a clump of berries sucked. Missing a predator was fatal.

    If you walk into a room filled with 15 adorable puppies and one pissed off cobra, you focus on the cobra (Martha Beck). Negative information triggers stronger and faster brain responses than positive or neutral information. If my daughter is late, my brain doesn’t think, “She lost track of time”. It screams, “She’s lying in a ditch!”

    Understanding the negativity bias can be really helpful when working on your mental health or when interacting with others. Hacking the negativity bias can become an efficient problem-solver.

    Finding solutions requires more energy than identifying problems because our brains default to quick, easy responses. We often grab the first, easiest fix just to make the anxiety of uncertainty stop.

    Your brain is naturally wired to look for problems. Stop fighting it, use it. Flip the thinking.

    Inversion thinking involves approaching problems backwards. Focus on what you want to avoid rather than what you want to achieve. Instead of asking “How can I succeed?”, you ask “What would guarantee failure?” and then work to prevent those outcomes.

    The Inversion Process:

    1. Define your goal.
    2. Ask how you could ruin it. Identify the specific factors that would guarantee failure.
    3. Avoid those factors or take the opposite action.

    From a mental health standpoint, how would you guarantee someone becomes miserable? You would tell them to stop moving their body, stay inside, isolate themselves from friends, and eat garbage food. So, how do you get healthy? Invert it. Go outside, move your body, see your friends, and eat real food (James Clear).

  • Really good questions

    I found an old note recently with a set of really good questions I’d like to share with you. I think most of these came from Seth Godin. He has one of the best podcasts ever made.


    What would you do if you knew you were going to succeed?

    What would you do if you knew whatever you were going to do you would fail? What is the process you would choose to take, if you knew you were going to fail?

    Whatever is causing you stress at the moment, be it a business or a relationship… anything, what might this look like if it were easy? If it had to be easy,  what might it look like?

    How far can you ratchet down the scale until you have no more excuses to do something? For example exercise may seem overwhelming, how far down until it becomes easy and you no longer have an excuse not to do it?

    Where can I selectively de-optimize activities to promote wellness and optimize myself overall?

    Essence of design theory: “Who’s it for?” and “What’s it for?”.

    What would matter when you’re 90?

    What would you tell your best friend to do in this situation?

    What are you getting out of the cycle of [something]? What does it do to add to your life?

    What if you stopped looking for new ideas and simply focused on the best idea you have right now?


    Sometimes the best advice comes in the form of questions, as they cause us to pause and think about our next steps rather than just telling us where to walk.

  • Change the thinking to change the outcome

    When we do anything, when we think anything, we do so through a lens crafted from a mosaic of our values and beliefs. These values and beliefs influence our thinking and how we perceive the world so much that to us, they have more meaning than the truth. If the truth is at odds with our values, chances are we will double down on what we believe to be true rather than what is objectively true.

    This can really get in the way when we start trying to deal with our problems and challenges in life. No matter what we try, we can never break the cycles.

    We cannot solve our problems with the same thinking we used when we created them.

    – Albert Einstein

    Although this quote is generally attributed to innovation and technology, it can challenge a thinker to look at any problem from a different perspective. If pushing doesn’t work, try pulling.

    Einstein’s quote highlights a key truth: the thinking that created a problem won’t be the thinking that solves it. It calls for a shift in mindset. Real solutions require us to challenge old patterns and embrace change.

    To do so will feel very strange at first. In fact it will feel down right wrong. We will need to completely go against what we’ve “always” felt to be true and what we’ve connected to our very identities.

    Change starts with action, and it happens incrementally. It happens so slowly we barely notice. Taking action and d”oing something” will eventually help you get more comfortable with the new way of thinking. The more you engage with the new approach and stay aware of it, the more it begins to shift your old thought patterns. Over time, this new perspective becomes part of how you think. Either you’ll start seeing different results, or your expectations will shift enough that the issue no longer feels like a problem.

    The mindset that built it won’t fix it.